DM Essence Beauty

The project focused on crafting a refined, authentic, and aspirational brand experience — both online and offline. Key Deliverables: Brand Identity: logo suite, color palette, typography, visual assets, and full brand guidelines reflecting natural elegance and Brazilian inspiration. Physical Assets: storefront signage, mirror decals, treatment menus, brochures, product packaging, and printed marketing materials. Digital Experience: Custom UI/UX website design with local SEO and booking flow Lead generation system integrated via Meta Ads and landing page Social Media Strategy: Defined tone of voice: expert, human, and luxurious Editorial content: brand values, treatment education, Brazilian methods, trend-based content Video scripts, carousels, Reels, and inspirational storytelling Launch Campaign: Meta Ads campaign with limited-time offer Influencer event with treatment trials and content creation Offline marketing: mirror stickers + QR code, local coupon drops PR & Media Exposure:


DM Essence Beauty is an advanced aesthetics center - located in Naples (ITALY) - that among its unique proposals has customizable services such as:

- Brazilian treatments
- Personal care
- Specialist consultations (psychologist, aesthetic doctor, nutritionist)

DM Essence Beauty offers personalized protocols guaranteeing the result and following each customer in their search for their natural beauty.




UI/UX DM ESSENCE BEAUTY WEBSITE - designed with Adobe XD



The project focused on crafting a refined, authentic, and aspirational brand experience — both online and offline.

Key Deliverables:

- Brand Identity:
   . Logo suite, color palette, typography, visual assets
   . Full brand guidelines reflecting natural elegance and Brazilian inspiration.
- Physical Assets:
   . Storefront signage, treatment menus, brochures, product packaging, printed marketing materials.
- Digital Experience:
    . Custom UI/UX website design with local SEO and booking flow
    . Lead generation system integrated via Meta Ads and landing page
- Social Media Strategy:
   . Defined tone of voice: expert, human, and luxurious
   . Editorial content: brand values, treatment education, Brazilian methods, trend-based content
   . Video scripts, carousels, Reels, and inspirational storytelling
- Launch Campaign:
   . Meta Ads campaign with limited-time offer
   . Influencer event with treatment trials and content creation
   . Offline marketing: mirror stickers + QR code, local coupon drops
- PR & Media Exposure:
   . Targeted press outreach to beauty & wellness magazines
   . Coverage and mentions in local and industry publications to announce the opening and unique positioning

Link to the DM Essence Beauty website: www.dmessencebeauty.it

↑Back to Top